“We discovered several years ago that having more images enhanced the customer experience, leading to more sales and fewer returns,” says Veerasamy. Instead, artists can create photorealistic renderings that can be easily updated and showcased in different colors and environments based on customer demands.
They can use Amazon’s View in Your Room feature to see what furniture will look like in their homes, or the Showroom feature to create virtual showrooms by mixing and matching products online.ģD assets also help Amazon accelerate content velocity by eliminating the need to manufacture prototypes and take photos of millions of products. Customers can spin a product 360 degrees to inspect it from every angle. Amazon uses these 3D assets as the foundation for a variety of customer experiences.
Today, more than 400 artists around the world create photorealistic 3D assets for key product categories, including furniture and fittings, with plans to expand to home gym and home appliances, as well as soft line categories such as clothing, purses, wallets, and more.
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